You hold in your hands the tools you’ll need on your personal journey into the heart of innovation. You will be guided step by step through imagining something wonderful, experimenting to make it great, then turning your vision into reality. Kickbox can light the way but only you can choose where the journey leads. This is not a training exercise. Kickbox is about doing it for real.
This is where it begins. There are no born innovators.
Ordinary people become great innovators when powerful motivations demand it. Corporate mission statements are not enough. There must be compelling reasons. Personal reasons. To start any journey without understanding your true purpose is to fail before you begin.
Creativity is not mysterious.
While the brain chemistry
that sparks neurons into creative connections is not well understood, we can follow steps likely to trigger the kind
of creativity we’re after. Here’s how.
Raw ideas can have great potential but they are not yet ready for testing with potential users. First they must grow stronger and more refined. Level 3 gives you powerful tools for improving ideas.
Level 4 is where you engage potential customers to gather data. This data will indicate whether your idea should be pursued, changed or dropped. It begins with two steps: Discovery and Validation. You can also think of them as Ask and Sell or Learn and Confirm.
At this point you have a functioning experimental platform running with traffic, customers expressing interest and data being captured. Now it’s time to use that platform to optimize your idea. Start by identifying which metrics are most central to validating the idea is working. If it’s not clear, review the key risks from the Level 3 scorecards and the key metrics from your Kickbox Canvas.
This is the final level. The path behind you is long. Many have fallen along the way. When others gave in, you pushed on. Some call it inner strength. Others call it stubbornness. You have reached the last level of the red box. Well done.